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Why our subscriber growth rates were disappointing — Netflix


For the second quarter, Netflix set its targets at roughly 600,000 domestic subscriber additions and 2.6 million new worldwide customers.

People were able to watch videos everywhere on their smartphones and tablets, said Michael Pachter Wedbush Securities analyst. However, Netflix distinctly had a vision before those devices became so universal.

Netflix increased its number of members to 98.75 million, including 94.36 million paid, in the first quarter of 2017.

For the second quarter of 2017, Netflix expects to double the 1.68 million total subscriber additions added in the second quarter of previous year.

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"Everybody watches TV, and almost everybody has the internet", Hastings added, saying that he does not see anything that could stop Netflix from reaching to most people in the U.S and hopefully most people around the world.

Helped by a rally in technology stocks, Netflix has soared 15 percent this year.

While Amazon was behind the curve when it came to streaming video and expansion into global markets, the company is quickly making up ground on Netflix, especially when it comes to its commitment producing original content. With Amazon earning a big credibility bump for Manchester by the Sea, the biggest way to make up ground on Netflix may be with movies vs. TV. Netflix's services extend from $8 to $12 a month, with the most economical option at $10.

"The model works from a consumer perspective because it is such a good value", Pachter said.

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Netflix revealled it will spend more than US$1 billion in marketing its content this year as its slate of originals continues to expand, and will up its investment in programmatic advertising.

The author does not own Netflix shares. However Hastings is hopeful they have ways to catch up with YouTube.

Pachter and other analysts wonder how long Netflix will be able to hold the line on price as its programming costs rise in tandem with its appeal to a more diverse global audience. Jefferies Group LLC reissued an underperform rating and set a $80.00 target price on shares of Netflix in a research note on Wednesday, December 21st. The company has a market capitalization of $60.15 billion, a P/E ratio of 325.02 and a beta of 1.27. The Internet television network reported $0.40 earnings per share (EPS) for the quarter, beating the Zacks' consensus estimate of $0.37 by $0.03.

Netflix stock hit a 52-week high in extended trading on Monday after the video streamer's first-quarter profits and revenue beat Wall Street expectations.

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