Bolsafinanzas.com

Oracle buys ad measurement firm Moat


It is with great enthusiasm that we join forces with Oracle Data Cloud.

Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers, Oracle said in a statement.

"I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud", said Eric Roza, SVP and GM of Oracle Data Cloud (pictured left).

The company also works with renowned brands, including Procter & Gamble, Nestle, and Unilever to track and measure their online ads.

Shania Twain 'peed herself' during first stage gig
It was a huge leap of courage for me to do this alone and I knew I was going to be carrying the weight of it alone, too. In addition to joining The Voice as a mentor, Twain will headline this year's Stagecoach Festival.

Convincing advertisers that they're getting what they're paying for is a big problem for publishers.

New York-based Moat provides ad measuring analytics to digital platforms, such as Facebook, Google, and Pinterest, that depend on advertising for their business models.

The deal with Oracle is the second big sale for the company's founders, Noah Goodhart, Jonah Goodhart and Michael Walrath: Back in 2007 they sold their previous start-up, Right Media, to Yahoo.

Coming into the acquisition, Moat had raised $67.5 million over four rounds from investors including Advancit Capital, AFSquare, Bowery Capital, First Round, Founder Collective, Founders Fund, Insight Venture Partners, Lerer Hippeau Ventures, Mayfield Fund, MHS Capital, SoftBank Capital and SV Angel.

Police officers shot in Seattle robbery
One of the officers was fighting with a suspect on the ground when a female suspect hit the officer over the head with a bottle. Thursday, saying the robbery had been reported near the waterfront, several blocks south of Pike Place Market.

Meanwhile, the major competitors of Oracle, including Salesforce and Adobe are continuously leveraging the competition by introducing marketing "clouds" of their own in the data, marketing software, and ad-targeting arena. Terms of the deal have not been disclosed.

Moat is a third-party ad verification firm that's experienced rapid growth in the past year, growing its attention analytics business by more than 100 per cent year-on-year, and servicing more than 600 publishers, brands and agency clients.

At this stage, Oracle maintains that it's still reviewing the existing Moat product roadmap and is not able to provide further details as to what kind of features or capabilities it plans to add to Moat.

O'Reilly Says 'Completely Unfounded Claims' Led to His Ousting
Murdoch expressed in a letter praising their former employee for his accomplishments on the network. And then his conservative alter ego returned to share his thoughts on O'Reilly's firing.

Artículos relacionados

  • Russian Federation  relations at new low after Syria attacks

    Russian Federation relations at new low after Syria attacks

    A fact-finding mission from the Organisation for the Prohibition of Chemical Weapons (OPCW) is investigating the attack. Mr Trump thanked allies for condemning the attack, but said they now needed to work together to resolve it.
    Barcelona fans, players, coach stay positive after CL exit

    Barcelona fans, players, coach stay positive after CL exit

    The crowd of 96,290 that packed the Camp Nou was behind the team from the start and didn't stop even after the final whistle. The veteran right-back was a long-time colleague of the Barcelona striker and was on hand to comfort his countryman.
    Senators reject proposal to cut taxes in road-funding bill

    Senators reject proposal to cut taxes in road-funding bill

    Under the Senate proposal, the local cities and municipalities could opt into the program or create their own. The committee will review the bill and can offer amendments .
  • Sharapova's French Open fate on May 15

    Sharapova's French Open fate on May 15

    Maria Sharapova says that she does not fear a backlash as she prepares to return from a doping ban. We will all wait in anticipation as her comeback begins in earnest in Stuttgart next week.
    Presunto autor del atentado de Estocolmo mostraba interés por el EI

    Presunto autor del atentado de Estocolmo mostraba interés por el EI

    Había solicitado la residencia en Suecia en 2014 pero su petición fue rechazada dos años después por las autoridades migratorias.

    Georgia run-off sets test for Trump, and Democrats

    Trump apparently called Handel Wednesday morning to congratulate her, according to a muted tweet she sent out. We have defied the odds, we have shattered expectations", Mr Ossoff told a cheering crowd of supporters.
  • UP government asks for fresh technical evaluation to set up Jewar airport

    UP government asks for fresh technical evaluation to set up Jewar airport

    In this regard, a flight operation committee has been set up and this will meet every month to assess the capacity enhancement. By the end of 2017 the Airside Capacity is expected to rise by 10 percent, with around 72 to 73 movements per hour.

    Dundalk's unclaimed lotto victor comes forward

    Numbers can be entered in advance and lucky winners are notified online if their numbers come up. Players in Denbighshire are being urged to check their unique Lotto Millionaire Raffle code.
    Bill O'Reilly accuser appears on 'The View'

    Bill O'Reilly accuser appears on 'The View'

    The stock is up more than 10 percent this year, but has fallen 4 percent since news of the allegations broke April 1. In theory, if he is still under contract, the company could be compelled to pay the remainder of what he is owed.
  • Theresa May urges British voters to reject 'coalition of chaos'

    Theresa May urges British voters to reject 'coalition of chaos'

    Under the old timetable Britain would have left the European Union in 2019 and would have faced a new general election in 2020. There has been widespread public support for Monday's decision, while political experts have given mixed responses.
    Turkey's supreme election board rejects opposition referendum annulment bid

    Turkey's supreme election board rejects opposition referendum annulment bid

    Secretary of State Rex Tillerson would finalize the date according to the two presidents' schedules. He added that " we expect the main opposition party's leader to act more responsibly ".
    US FCC ends price caps on many business data lines

    US FCC ends price caps on many business data lines

    Meanwhile, by reinstating the so-called " UHF Discount " the FCC gave a huge handout to Big Broadcasting. The FCC eliminated the discount a year ago under Democratic FCC Chairman Tom Wheeler.

Comentarios