It is with great enthusiasm that we join forces with Oracle Data Cloud.
Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers, Oracle said in a statement.
"I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud", said Eric Roza, SVP and GM of Oracle Data Cloud (pictured left).
The company also works with renowned brands, including Procter & Gamble, Nestle, and Unilever to track and measure their online ads.
Shania Twain 'peed herself' during first stage gig
It was a huge leap of courage for me to do this alone and I knew I was going to be carrying the weight of it alone, too. In addition to joining The Voice as a mentor, Twain will headline this year's Stagecoach Festival.
Convincing advertisers that they're getting what they're paying for is a big problem for publishers.
New York-based Moat provides ad measuring analytics to digital platforms, such as Facebook, Google, and Pinterest, that depend on advertising for their business models.
The deal with Oracle is the second big sale for the company's founders, Noah Goodhart, Jonah Goodhart and Michael Walrath: Back in 2007 they sold their previous start-up, Right Media, to Yahoo.
Coming into the acquisition, Moat had raised $67.5 million over four rounds from investors including Advancit Capital, AFSquare, Bowery Capital, First Round, Founder Collective, Founders Fund, Insight Venture Partners, Lerer Hippeau Ventures, Mayfield Fund, MHS Capital, SoftBank Capital and SV Angel.
Police officers shot in Seattle robbery
One of the officers was fighting with a suspect on the ground when a female suspect hit the officer over the head with a bottle. Thursday, saying the robbery had been reported near the waterfront, several blocks south of Pike Place Market.
Meanwhile, the major competitors of Oracle, including Salesforce and Adobe are continuously leveraging the competition by introducing marketing "clouds" of their own in the data, marketing software, and ad-targeting arena. Terms of the deal have not been disclosed.
Moat is a third-party ad verification firm that's experienced rapid growth in the past year, growing its attention analytics business by more than 100 per cent year-on-year, and servicing more than 600 publishers, brands and agency clients.
At this stage, Oracle maintains that it's still reviewing the existing Moat product roadmap and is not able to provide further details as to what kind of features or capabilities it plans to add to Moat.
O'Reilly Says 'Completely Unfounded Claims' Led to His Ousting
Murdoch expressed in a letter praising their former employee for his accomplishments on the network. And then his conservative alter ego returned to share his thoughts on O'Reilly's firing.